Globally acclaimed house music collective, Tortured Soul, returns with their latest single, “I’m In Love With U,” set for release on Friday, September 13th. Known for their unparalleled ability to blend live instrumentation with deep, soulful house grooves, Tortured Soul’s new track is a quirky, upbeat, and disco-inspired anthem that promises to get everyone on the dance floor moving.
Tortured Soul has always stood apart in the world of modern house music, boasting a catalog that has amassed over 35 million streams and counting. Rooted in Brooklyn, NY, the group has been delivering infectious grooves since the early 2000s, drawing inspiration from iconic artists like Prince, Heatwave, and Kool & The Gang. Their live performances, marked by the effortless mastery of frontman and drummer John-Christian Urich, have captivated audiences around the globe, with over 1,000 shows spanning continents including Africa, Europe, Asia, and the Americas.
“I’m In Love With U” embodies the unique essence of Tortured Soul, blending heartfelt lyrics with a catchy, singsongy hook that is impossible to forget. The track delivers a clear and poignant message, encouraging listeners to embrace vulnerability, wear their heart on their sleeve, and dance through their emotions.
Artist Quote: “Leading by example, Tortured Soul presents a song that invites you to wear your heart on your sleeve, embrace your feelings, accept your vulnerability, and be bold. This quirky, upbeat, singsongy, disco-inspired cut carries a clear and poignant message that resonates with everyone on the dance floor.”
The new single will be promoted via a robust marketing campaign targeting key markets in the United States, South Africa, and Europe. Fans of dance and house music aged 25 to 60 will find themselves drawn to the track’s infectious rhythm and soulful vibe, reminiscent of neo-soul groups like Jamiroquai or Brand New Heavies, with a contemporary twist inspired by artists like Louie Vega and Purple Disco Machine.
Tortured Soul’s influence extends beyond their own music. They’ve collaborated with a host of international DJs and producers, including Black Coffee, Ralf Gum, Atjazz, Fka Mash, Osunlade, and Quentin Harris. Their sound represents a live incarnation of a genre traditionally dominated by DJs, making them a standout act in the global house music scene.
Promotional Campaign and Upcoming Tour
The release of “I’m In Love With U” will be supported by a strategic promotional campaign. Radio campaigns will be led by Mil-MGMT, focusing on DJ drops and dance radio stations worldwide, as well as I Be Music, which will leverage their expertise in the South African market. The campaign will include 12 weeks of plugging and PR across radio, streaming platforms, online outlets, and TV.
In addition to radio promotions, Tortured Soul will utilize a long/short-form video strategy, targeting platforms like TikTok, Instagram Reels, and YouTube Shorts to maximize reach and engagement. The group is also preparing for a South African tour in November, with dates to be announced soon.
Slammin Media, known for its expertise in digital marketing and social media strategy, will oversee the digital campaign, ensuring Tortured Soul’s presence across all major social platforms. By leveraging Tortured Soul’s extensive mailing list and a comprehensive social media strategy, Slammin Media aims to grow the band’s fanbase and foster a deeper connection with both new and existing fans.
About Tortured Soul
Tortured Soul is a collective of international musicians led by John Christian Urich, blending live instrumentation with deep, soulful house grooves. With a sound that echoes the classic craftsmanship of Prince and Kool & The Gang, and a modern flair inspired by house and nu-disco artists, Tortured Soul has earned a devoted following worldwide.
About Mil-MGMT
Mil-MGMT is a leading electronic music PR, promotion, and management company specializing in house, techno, dance, and disco music. With a global reach, Mil-MGMT has successfully executed campaigns in markets such as Barcelona, Madrid, the UK, and Germany, working with high-profile DJs and radio shows.
About I Be Music
I Be Music is a premier music marketing and PR agency, specializing in radio, streaming, and TV promotion. With deep ties to the South African market, I Be Music has worked with some of the world’s biggest stars, including Jack Harlow, Lizzo, and Nicki Minaj.
About Slammin Media
Slammin Media is a full-service digital marketing agency, providing tailored strategies for artists and brands. With a focus on social media engagement and fanbase growth, Slammin Media has successfully promoted artists across a wide variety of genres and markets.