If So, What? is a new immersive event celebrating art, design, music, and innovation. Taking place April 26-29, 2018 at the Palace of Fine Arts in San Francisco, If So, What? will feature showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media. Visitors will also be invited to attend music performances and a series of multi-disciplinary panel discussions with visionary speakers. Inspired by the creative communities in the Bay Area and internationally, the event will invite visitors to experience art and design in a new way.
Before DJs evolved into global superstars, musicians carried the baton. The Brooklyn-based dance trio Tortured Soul isnít trying to intently rewrite the logic of todayís EDM with the sweat of their own musicianship, but they are living proof that the very same music can be freed from the DJ booth. Influenced by the classic songcraft of Prince, Heatwave and Kool & The Gang, the members of Tortured Soul are three distinctive guys with three different backgrounds, united under a groove-centered rhythm. The band’s frontman and principal songwriter, John-Christian Urich, can be seen simultaneously drumming and singing with effortless mastery, while the rest of the collective, made up of keyboardist Ethan White and bassist Jordan Scannella, virtuosically generate the pulsating accompaniment. It’s a striking visual that’s feverishly winning converts with each and every tour stop, with them being likened to The Roots of house music. Inside the groupís mystique, the acid jazz is reminiscent of Jamiroquai funk, while deeply saturated in the contemporary freshness of house purveyors like Joey Negro, Kenny Dope, Soul Clap and Jamie Jones.